|1985 IBM Information network marketing guide
|In 1984, ARPANET had fair use rules that limited
use to government, academic and research. As a
result, it was almost exclusively known to that small
|Business Model introduction.
When IBM first introduced the concept of interconnecting all network, the idea had to be sold. Thus the need for a marketing guide.
The basis for the marketing activity was to help customers understand that: anything that can be recorded electronically can be
delivered electronically over a shared data network. In 1980, IBM had thousands of customers with one or more isolated networks.
- IBM would do software problem determination and print a dump.
- Then go back the branch and do more PD.
- Then down load a tape through one of IBM’s networks.
- Then drive to the customer location to install the fix.
The solution was to improve IBM and it’s customers productivity and satisfaction through electronic delivery of fixes and other IBM
- First connect IBM customers to IBM’s network for Electronic support.
- Also connect IBM suppliers for electronic order activity
- Second, Once IBM customers and suppliers were connected to IBM’s network for Electronic business with IBM, there was virtually
free capability to do electronic communication with their business partners.
- Next was to allow individual consumers to do electronic business with all companies
- The last phase was to enable people like you and me to do electronic communication with friends and family.
It was common for people to build closed networks. However; in 1983, the IBM Information Network adopted an architecture and
strategy that was specifically intended to provide a single shared data network connectivity for everyone worldwide in or outside of any
business or government to do all things electronic. The concept was based on the statement that anything that can be recorded
electronically can be delivered electronically.
The IBM Information Network gave rise to the electronic highway when it adopted the Electronic Customer Support Architecture and
Strategy in 1983. Until IBM adopted the concept, there wasn't a shared data network designed or intended to do all the stuff that
happens on the Internet we know today. That is; there wasn't a network design to interconnect all networks worldwide to allow
any user on any network to access any application on any network and to exchange email or other electronic data with any user on
This page has a diagram showing multiple enterprises and
individual users using one shared commercial network.
There were thousands of closed private networks. Initially,
the Information Network was unique as the first network
designed to connect any to any world wide.
This page introduced the comparison of the shared
inter-enterprise data network being like the interstate
highway system or any other shared network.
|This page reemphasize the concept of a shared data
network across business or enterprise. It has a simple
comparison of the shared voice network with the new
concept of a shared data network. Actually, data is on the
shared voice network. Various individual enterprises lease
voice lines then put data on them. This comparison makes
it easy to see the value of a shared data network just as
people use a shared voice network. I find it humorous to
talk of voice over IP. That is voice over IP that is over
|This page shows various business and individual users
sharing the single data network with the concept of any to
any when authorized. That was future thinking back then.
It is a commonly understood today.
|This page i introduces the phases of growth from single
enterprise use to multi-enterprise and includes the concept of
electronically doing business with suppliers and customers.
This is part of strategy to arrive at the architecture of a single any
to any shared data network.
When the architecture and strategy was initiated in 1980, there
wasn't a single shared data network for all users. There wasn't
any plan or approach that would deliver the shared data network.
There were millions of users on intra-enterprise networks. IBM
had 33 separate isolated networks. The architecture and
strategy provided a business reason to justify the cost of building
a shared data network. The original suggestion advanced the
idea of IBM consolidating it's networks and to build a commercial
version of it's VNET possible called CNET for Commercial
This page contains one of the most important productivity
concepts which is the statement about anything being recorded
electronically can be delivered electronically. There was
significant productivity improvement as a result of the any to any
shared data network concept. Most of the productivity
improvement occurred while IBM's SNA was the dominate
transport technology. One type of productivity improvements
resulted in elimination of jobs that were in place to reenter the
data that had been printed then delivered through the mail. Just
in time production became realistic due to electronic delivery of
Multi-enterprise electronic business already existed. It was
dial up. People were dialing in to get to information providers
and even to games. IBM was doing dial up customer support.
One of IBM's new small computers dialed in to an IBM system
for problem determination.
Things evolve. However; the prospects were for slow growth in
the dial up customer support and multi-enterprise electronic
business. The new IBM IN approach was for all business and
government to have a single leased line from their internal
networks to the shared network connected to all business and
government. Also, individual users could dial into the same
single shared network to do electronic business and
communication with anyone. Information providers could
eliminate their dial support and simply use the shared
network to expand their reach.
In 1985, IBM IN was already providing the any to any
electronic highway solution while a new IP concrete was
being considered and developed as another language for
use on another closed government network that prohibited
business and other things the Internet is know for.
The concept of a shared data network allowed simple rapid
expansion of the inter-enterprise business across multiple
industries. One connection to the shared data network
provided a global reach.